Essential Dashboard Components
Lead Attribution
Which channels generate qualified leads
Pipeline Metrics
Conversion rates, velocity, bottlenecks
Revenue Tracking
CAC, LTV, profitability by segment
Real-Time Alerts
Anomaly detection, threshold notifications
FAQs
What should a marketing dashboard track?
Essential metrics: lead volume by source, cost per lead, conversion rates by stage, revenue attribution, and pipeline velocity. Skip vanity metrics (impressions, followers) unless they directly tie to revenue. Every metric should answer: 'Is my marketing generating profitable customers?'
How do I build a business intelligence dashboard?
Start with the questions you need answered: 'Where do our best leads come from?' 'What's our customer acquisition cost?' Connect your CRM, ad platforms, and analytics to a visualization tool (Looker Studio, Tableau, or custom). The technical build is straightforward—the hard part is defining the right questions.
What's the difference between reporting and business intelligence?
Reporting tells you what happened. BI tells you why it happened and what to do about it. Reports show 'we got 100 leads this month.' BI shows 'lead quality dropped 23% because LinkedIn campaign targeting shifted—here's how to fix it.'